Showing posts with label Amazon. Show all posts
Showing posts with label Amazon. Show all posts

Friday, January 16, 2015

The harsh reality of self publishing from someone on the front lines...

In 2009, when I started writing my first book, there was a revolution going on. People by the hundreds of thousands were grabbing pitch forks and torches and storming the gates of the Big 6 gatekeepers. These guys were the "gods" who deemed whether your book was worthy or not, regardless how good it is. However, Amazon released the kindle and gave writers direct access to every reader who wanted to see your book.

This was never heard of before... it was incredible! It was like when the Internet was being opened up to the world all over again (I was on the Net before it changed everyone's lives so I remember it well.) Well, now that we had fun stormin' the castle, and the torches are burnt out, reality is setting in. Just because we can publish a book on Amazon doesn't mean what it used to mean.

Yes, it's still a big deal for every author/writer when we hit the publish button (at least to us) but that was just one step on a journey of a thousand miles. There are a lot of steps still ahead. There is so much work you must do to make yourself seen, to be heard, and to get your book in the readers hands that a lot of people are quitting because it's work and they don't to do it.

Many people (including myself many years ago) believed in the potential of making a lot of money. I still believe in it, but it's not as easy as many people once thought. Now there's a lot of competition and things that pull people's attention away from seeing your work. Society is one giant ball of ADHD where we're multitasking and making split second decisions without even noticing because so many things are trying to get our attention.

Colors, lights, flashy thingies, pop-ups, catchy tunes, there's such a psychology and marketing brew going on all around us, 24/7 that people don't realize we're attracted to. It happened when I was a kid with clever marketing towards me when I was watching saturday morning cartoons. Example, if I say Tucan Sam's line... "Just follow my nose..." and you fill in the blank ____________. (If you answered "it always knows." Then you're hooked.

See, I just went A.D.D. off the subject! What was I saying? Oh yeah - people's attention is always in flux. As an author, my job is to not only write, but to capture these butterflies (people with ADHD) long enough to let them know "Hey, check this out." After all is said and done, my job is to also sit back down and write some more. Why? Because to be successful, I need to keep adding to my 401K, and not the one you're thinking of, but an author's 401K.

What's incredible about writing is that once you're done, it's going to make you money forever (or at least past my lifetime) because the kindle revolution has changed the world the way the internet did back in 1993. (Does anyone remember when AOL was 9.99 an hour? Gah! You Got Mail!) Every book I write adds money to the pot (not much to live off of - but a little) and it makes me feel good because I enjoy writing and creating. I even LOVE the feedback from my readers who also love the characters in my books. To them, they are real, and they care about what happens to them. There's a certain magic - to be able to do that.

So going back to the harsh reality I mentioned... for those thinking this is a get rich quick scheme? I say - HA! Never in my life have I worked harder than I have these past six years. I say that because when we stormed the gate, there were no rules, no safe path to follow. We were trail blazing and exploring new territories...

Well, here we are! Not sure where, but a lot further ahead and wiser from the lessons learned. Now what?

I still believe "there's gold up in them - there hills!" but we need to haul our ass over all the obstacles that get in our way, and it's no easy task. Ask any somewhat successful author and they'll say they worked their butts off. In the long run, people will find those of us who didn't quit or burn out, and we'll have our day in the sun. My advice is to write not for the money, but because you want to... because you have a story you need to tell.

Do you know what's so awesome about writing? You get to play make-believe all over again. Ever play lava floor? Where you jumped from couch to couch, avoiding touching the floor because you make-believed it was lava? Being an author is being that kid again, but you're inviting more people into your world to play with you.

That's why I write, and if I get lucky people will buy my work - which is even better, but if you do what you love, the money will follow regardless. Don't give up... this is a marathon, not a sprint.

Thursday, December 18, 2014

Happy Holidays! Lots Of Good News To Report!

First things first (but not necessarily in that order) ~ With this being the holiday season, (and with you guys celebrating all kinds of different things wherever you are in the world) -

I want to say to you and your family - Happy Hanukkah, Joyous Kwanzaa, Merry Christmas and Happy New Year (and whatever else you celebrate around this time of year.) I am so appreciative of all of you and I'm glad you enjoy reading my books. It is a labor of love and I love hearing from all of you. You guys are awesome and without you, I wouldn't be here today writing. Thanks!
  


NEWS:
On December 7th, my best friend and I got engaged while on a cruise in the Pacific Ocean :-)

No word yet on when the big day is, but we're excited!

BOOK NEWS:

The beta-readers of my new book Self-Aware LOVED it and I'm happy to report that it's in the hands of editors to make sure it's as perfect as can be. I'm expecting the book back by December 24th (Christmas eve) and I'm going to launch it Christmas day (Dec 25th) on Amazon. It will be available on the Kindle Unlimited, KDP, and KOLL - world wide, with free promotions too - but not sure when the free week will be. Those who buy it Christmas day will have the Limited-Edition Nighttime Cover for only one day as seen below:
It will be exclusive for 90 days to Amazon, but after March 25th, 2015 I will release it on my website and on Smashwords, Google Play, Itunes, Kobo, Barnes & Noble, etc. I'm also working on the audio book that I will read and voice-act the different characters. This book will also be available for print-on-demand (POD) so if you love the feel of a book in your hands - you'll have this option too.

Depending on sales, reviews, etc. I will decide if I'm going to work on Anica Storm (Book 2) or Self-Aware (Book 2) throughout the 2015 year.

My goal for the new year is to finish writing my book a lot faster, with the same level of quality. This book came short of just under two years to make. (Keep in mind this is also balancing a full time job, a relationship, friendships, etc.) ~ It's doable, so my hopes are to get the next book done by Christmas!

So lots to look forward to! I hope you guys have a safe and happy holidays and a wonderful new year! Here's hoping 2015 will be a better year for all. I'll talk to you again after the new year!  :-D

Steven W.
www.steven-wolff.com

QUESTION OF THE DAY:  Which would you rather see come out? A new Anica Storm book or another Self-Aware book? Leave your creative or interesting comments in the comment section below. Don't forget to bookmark this link and if you've read my books - please take one minute to leave a review. Every review matters! Thanks!

Thursday, March 13, 2014

Oh the places you'll go....

That book was given to me by a good friend in Alaska when I was moving to the Pacific Northwest back in 2003. 

It's one of my favorite books because it reminds me that life is a journey that you can never really tell where you will end up. I'm almost finished with a book I've been working on for over a year now called Self-Aware (A Zombie Series with a Twist!)

I'm excited to bring it to you and inside it has all kinds of really cool things if you like post apocalyptic Zombie stuff. Someone I was talking to mentioned "What if..." my book became a New York Times & USA Today best seller? What if I became famous and everyone knows my name?

Well, for one, Yay! That would be cool. As far as celebrity status, I doubt it, but it's still fun to think about. Will it change me? I don't think so. At least I hope not. As far as my writing, I've got quite a few books that I want to write for the next few years, enough to keep me busy. I don't think that kind of recognition would change my writing.

My advice to all writers and inspiring writers is don't worry about what other people think.
There's too many opinions and someone somewhere is either going to like you or hate you. Let them. Instead, focus on writing the best story possible.

Get it down out of your head and onto paper. Don't worry about being perfect the first time. Nobody who is successful is ever on the first try. That's why there's editors and people who polish things. 

Make sure you have a good description (what people call Copy) and make sure you have a professional cover, that makes all the difference in the world. 

Most importantly, make sure it's formatted properly too or you will have a lot of angry readers.
Once you release it into the world, take a moment and pat yourself on the back. You did good! You've accomplished what hundreds or thousands of people *want* to do, but because of procrastination or excuses, they don't.

Go out somewhere, celebrate in private or have a shindig. Once that's done, clear your mind and get back to work the next day.
Rinse and repeat. If you can't write every day, do what I do... Study. Buy books on writing, editing, the Hero's Journey, marketing, selling, etc. 

As a writer, you have many hats to wear if you want your book to be seen. (I'm talking via the self publishing route. It might also apply to the traditional publising as well.)

One thing I've learned from writing these past few years is that one can really fall in love with it. 
Let me tell you, that's one of the greatest feelings ever and it makes it easier to sit down and write when you enjoy what you're doing.

Well that's it for now. Thank YOU to all my readers, my fans, and to anyone who is still reading. You're awesome and it's because of you I write so again, Thanks!

Steven Wolff
www.steven-wolff.com

Thursday, June 6, 2013

Try, try again... (New Book Cover)


This is the latest cover of my book - Anica Storm & The Wand of Time. I spent 16 hours drawing it from scratch and trying to make it relevant to my book. It includes the dual moons - Leo & Luna, James the Were-Dragon and Castle Alveydor. I don't have a lot of money to hire someone who knows what they're doing (yet) but until then, I'm trying to save a little money by doing it myself. My book hasn't gone anywhere in the last few months and it's not because it sucks, it could be because of the title or the description. I don't know. This book took me 3 years to make and I'm hoping it will take off but it's limping, even barely. It's not because the story sucks, those who read it love it so I don't know what to think or do. For now, this is my last ditch effort before I move on to other projects I'm working on and if those projects bring in more income then I'll revisit this and see if I can get some expert opinions on it.

I welcome your comments and feedback if you have constructive things to say.  :-)

Tuesday, December 18, 2012

One of the greatest feelings...

Is to see people buying your book, almost on a daily basis. Amazon gives you a means to keep track of your sales whenever you want. It's been almost 3 months since I first launched my book Got Ghosts and for some reason people are buying it like crazy, even long after Halloween. I figured once Halloween came and went the sales would plummet. Instead, they are rocketing upwards. To put it into perspective...

I launched my book on Sept 19th, 2012 so there was about 2 weeks left in the month. Amazon gave me a check for $16 bucks for 8 sales.

Readers Note: Amazon pays you 2 months from the end of the month. Since I started late September, my first check for $16 bucks got deposited at the end of November, my October sales ~ I get paid end of Dec, etc. I sell my book at $2.99 ~ Amazon keeps .99 cents for every sale so I make about $2 bucks per sale. (Woo Hoo!)

For all the books I sold in October - Amazon will give me a check for $54 bucks

For all the books I sold in November - Amazon will give me a check for $104 bucks!

See a trend here?

I'm already at $50 bucks on the 15th of December.

I was debating if a book like that would sell and it looks like people like it. One way I can tell is that the Refunds section is left alone (no one asked Amazon for a refund - Yay!) Since I have a bunch of other emails that weren't released, I'm going to put them in a follow up book called Got Ghosts 2 - More stories of real paranormal activity. Since I'm a digital artist and photographer I can design my own book covers so this is going to be the official cover:

Pretty spiffy huh? I'm saving $200 to $500 bucks by doing it myself. However, unless your pretty good like me, a book cover can make or break your sales. For example, I have my second book out - The Journey of Anica Storm and it's not selling like I had hoped. It's either the description or the eBook cover that isn't sealing the deal so I went on www.fiverr.com and hired someone who has a BA in writing to write up a description for me. That will help. 

I'm also going to go do a specific photo shoot with my best friend so I can make a new cover for my Anica Storm book. The nice thing about eBooks is that you can tweak and change things all you want. So I'm not doing so hot on sales, I'm going to tweak a few things and guess what? If I'm right, I'm going to start noticing results. Right now, I'm at 5 sales for the month of December. So next time we speak, I hope to have some news for you. Until then...

Stay Crunchy, even in milk.

Steven W.

Wednesday, November 7, 2012

Biting The Hand That Feeds You - Amazon Hurts Indie Authors By Pulling Reviews

John Locke admitted paying $3000 bucks for 300 five Star reviews on his books. This propelled him to the top of the charts and he made a little over a million bucks in five months.

He even wrote about it in a book called just that How I sold a million ebooks in 5 months, but having read the book cover to virtual cover, he neglected to mention that part.

When other authors caught wind of this, there were some heated discussions over ethics, practices, and what's right and wrong.

The term "sock puppets" derived from authors (and others) creating fake accounts and leaving positive reviews for themselves. Some even took it a step further and left negative one star reviews against other authors they don't like. 

In an effort to control "sock puppets" Amazon.com created a filtering system that is hurting more than its helping. Strict algorithms are intercepting and deleting reviews before the see light of day. I know because I have 4 unaccounted for reviews from customers who bought my book Got Ghosts? Real Stories of Paranormal Activity. Hundreds more are reporting the same.

As a new author, I depend on every honest review I get. If people write a long review and Amazon is just going to delete it, guess what? People are going to stop leaving reviews. If anything I think it only encourages people to leave "sock puppet" reviews because Amazon is denying the legitimate ones from being posted.

This knee-jerk reaction is like killing an ant with an atomic bomb because you have a few bad users. You don't level the playing field without the means to justify yourself. 

Here's an idea Amazon... If you delete it, say why or give the author or reviewer a chance to prove it by adding a capcha or means of proving you're a human and legitimately bought the book (or what ever item you're reviewing). Have them submit a picture or order number that your algorithms can verify. 

You're biting the hand that feeds you. Yes its your site, your rules, but if you piss off enough authors, guess what? There's Barnes & Nobles, Sony, Apple, Kobo and a few others who may treat us better. I'm just sayin' 

Steven Wolff


Friday, October 5, 2012

Twitter & Facebook Tips for Success...

If you're going to be using the social media tools like Twitter & Facebook - Don't look at every person you follow or link up with as people you're selling to.

What?!?

You heard me. Stay away from that! Instead, promote them and their works. Do a search for #Indie, #Authors, #YA Writers, #Writers, or whatever else. Find other authors and follow them. Send them a hello or at the very least a Thank You for following me. And from time to time, retweet their message or promote their book.

WAIT!?! WTH...

I know I know... you should be selling your book right and not wasting your energy on them.

But that's where the beauty of the genius comes in...

You see when you promote someone else, you're establishing good will. You're helping them. You're scoring brownie points. What if they are just starting out (like you) and boom they hit it big... guess who they are going to remember? You!

Okay - say they're not big yet, but they got several thousand followers. Guess what... they are probably going to return the favor. Hey everyone - Follow @Steven_Wolff - he's a great writer and his book got ghosts? is worth the read! Check it out!

Guess what? She just promoted you to 2000 of her followers! Talk about marketing! Especially if you have your twitter setup to go directly to your website or Amazon page and they want to buy your book! Let's say 1/4 of those 2000 like your book! That's 500 people who are going to tell their friends about you! "Guys, I just downloaded this book about real ghost stories!"

Hopefully you get my point. Maybe the person you promoted might even buy your book too and maybe the next big fan of yours! Now you've got 2001 people who will be listening when you tweet.

See... What goes around, comes around. Trust me, I'm banking on it.  :-)

Good luck!
Steven W.